"Moderating effect of privacy self-efficacy on location-based mobile marketing."

Hyun-Hwa Lee, Jessica T. Hill (2013)

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DOI: 10.1504/IJMC.2013.055747

access: closed

type: Journal Article

metadata version: 2020-03-13

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Hyun-Hwa Lee, Jessica T. Hill:
Moderating effect of privacy self-efficacy on location-based mobile marketing. Int. J. Mob. Commun. 11(4): 330-350 (2013)

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