"Exploring the effect of personal traits on advertising combining TV and ..."

Junghyun Kim, Eun Ah Yu (2013)

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DOI: 10.1504/IJMC.2013.055336

access: closed

type: Journal Article

metadata version: 2020-03-13

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Junghyun Kim, Eun Ah Yu:
Exploring the effect of personal traits on advertising combining TV and the QR code. Int. J. Mob. Commun. 11(3): 262-278 (2013)

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