"Effects of prominent in-game advertising in mobile media: cognitive, ..."

Soojung Kim et al. (2016)

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DOI: 10.1504/IJMC.2016.076271

access: closed

type: Journal Article

metadata version: 2023-03-11

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Soojung Kim, Joonghwa Lee, Yoori Hwang, Se-Hoon Jeong:
Effects of prominent in-game advertising in mobile media: cognitive, affective, and behavioural outcomes and the moderating role of persuasion knowledge. Int. J. Mob. Commun. 14(3): 203-225 (2016)

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