"Customer-based brand equity of smartphone in the emerging market."

Yin-Tsuo Huang, Kuang-Hsun Shih (2017)

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DOI: 10.1504/IJMC.2017.10005356

access: closed

type: Journal Article

metadata version: 2024-10-06

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Yin-Tsuo Huang, Kuang-Hsun Shih:
Customer-based brand equity of smartphone in the emerging market. Int. J. Mob. Commun. 15(5): 467-490 (2017)

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