"Factors influencing intention to accept location-based mobile advertising ..."

Jun Heo, Chen-Wei Chang (2018)

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DOI: 10.1504/IJMC.2018.10012457

access: closed

type: Journal Article

metadata version: 2025-01-19

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Jun Heo, Chen-Wei Chang:
Factors influencing intention to accept location-based mobile advertising among young mobile user segments: a social exchange perspective. Int. J. Mob. Commun. 16(6): 607-623 (2018)

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