"Mobile shopper typology: a shopping motive-based clustering approach to ..."

Michael Groß (2019)

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DOI: 10.1504/IJMC.2019.098596

access: closed

type: Journal Article

metadata version: 2020-03-13

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Michael Groß:
Mobile shopper typology: a shopping motive-based clustering approach to discovering differences in shopping patterns along the mobile path-to-purchase. Int. J. Mob. Commun. 17(3): 326-352 (2019)

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