"What drives mobile game stickiness and in-game purchase intention Based on ..."

Maomao Chi et al. (2024)

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DOI: 10.1504/IJMC.2024.141821

access: closed

type: Journal Article

metadata version: 2024-11-29

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Maomao Chi, Yunran Wang, Haiyan Ma, Min Zhou:
What drives mobile game stickiness and in-game purchase intention Based on the uses and gratifications theory. Int. J. Mob. Commun. 24(4): 424-452 (2024)

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