"Uncovering patterns in mobile advertising opt-in behaviour: a decision ..."

Stuart J. Barnes, Eusebio Scornavacca Jr. (2008)

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DOI: 10.1504/IJMC.2008.018050

access: closed

type: Journal Article

metadata version: 2020-10-26

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Stuart J. Barnes, Eusebio Scornavacca Jr.:
Uncovering patterns in mobile advertising opt-in behaviour: a decision hierarchy approach. Int. J. Mob. Commun. 6(4): 405-416 (2008)

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