"The RFM Model Analysis for VIP Customer: A Case Study of Golf Clothing Brand."

Tung-Hsiang Chou, Shu-Chen Chang (2022)

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DOI: 10.4018/IJKM.290025

access: open

type: Journal Article

metadata version: 2023-05-13

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Tung-Hsiang Chou, Shu-Chen Chang:
The RFM Model Analysis for VIP Customer: A Case Study of Golf Clothing Brand. Int. J. Knowl. Manag. 18(1): 1-18 (2022)

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