"Two interrelated frameworks proposed for mapping and performance ..."

Panagiotis I. Soukakos, Nikolaos B. Georgopoulos, Victoria Pekka-Economou (2007)

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DOI: 10.1504/IJKL.2007.015557

access: closed

type: Journal Article

metadata version: 2020-07-03

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Panagiotis I. Soukakos, Nikolaos B. Georgopoulos, Victoria Pekka-Economou:
Two interrelated frameworks proposed for mapping and performance measurement of customer relationship management strategies. Int. J. Knowl. Learn. 3(2/3): 299-315 (2007)

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