"The branding of IT: marketing and research issues."

Len Tiu Wright, Clive Nancarrow, Sylvie Michel (2002)

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DOI: 10.1504/IJITM.2002.001209

access: closed

type: Journal Article

metadata version: 2020-06-04

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Len Tiu Wright, Clive Nancarrow, Sylvie Michel:
The branding of IT: marketing and research issues. Int. J. Inf. Technol. Manag. 1(4): 425-441 (2002)

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