"Nash Equilibria of Co-Operative Advertising Programs with Advertising ..."

Qinglong Gou et al. (2017)

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DOI: 10.1142/S0219622014400045

access: closed

type: Journal Article

metadata version: 2023-04-13

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Qinglong Gou, Juzhi Zhang, Juan Zhang, Liang Liang:
Nash Equilibria of Co-Operative Advertising Programs with Advertising Threshold Effects. Int. J. Inf. Technol. Decis. Mak. 16(4): 981-1004 (2017)

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