"Antecedents and Consequences of Customer Brand Engagement: An Empirical ..."

Souvik Roy, Santanu Mandal (2017)

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DOI: 10.4018/IJISSS.2017070104

access: closed

type: Journal Article

metadata version: 2023-09-30

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Souvik Roy, Santanu Mandal:
Antecedents and Consequences of Customer Brand Engagement: An Empirical Study in the Mobile Headset Category. Int. J. Inf. Syst. Serv. Sect. 9(3): 58-77 (2017)

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