"Impact of Social CRM Capabilities on Firm Performance: Examining the ..."

Shampy Kamboj et al. (2016)

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DOI: 10.4018/IJISSS.2016100101

access: closed

type: Journal Article

metadata version: 2021-10-14

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Shampy Kamboj, Mayank Yadav, Zillur Rahman, Praveen Goyal:
Impact of Social CRM Capabilities on Firm Performance: Examining the Mediating Role of Co-Created Customer Experience. Int. J. Inf. Syst. Serv. Sect. 8(4): 1-16 (2016)

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