"Who Should Open Offline Showrooms?: The Brand Owner or E-Tailer."

Xiaoxiao Chang, Lindu Zhao (2022)

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DOI: 10.4018/IJISSCM.304370

access: open

type: Journal Article

metadata version: 2022-10-24

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Xiaoxiao Chang, Lindu Zhao:
Who Should Open Offline Showrooms?: The Brand Owner or E-Tailer. Int. J. Inf. Syst. Supply Chain Manag. 15(1): 1-24 (2022)

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