"Antecedents to Evaluating the Brand Image of Orkut as a Social Networking ..."

Arpita Khare (2012)

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DOI: 10.4018/JISSC.2012040104

access: closed

type: Journal Article

metadata version: 2020-08-06

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Arpita Khare:
Antecedents to Evaluating the Brand Image of Orkut as a Social Networking Society: An Exploratory Study on Indian Youth. Int. J. Inf. Syst. Soc. Chang. 3(2): 60-72 (2012)

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