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"Relationships in Technological Processes: Finding the Common Ground ..."
Francisco Chia Cua, Steve Reames, Joe Choon Yean Chai (2013)
- Francisco Chia Cua, Steve Reames, Joe Choon Yean Chai:
Relationships in Technological Processes: Finding the Common Ground between Diffusion of Innovations and Relationship Marketing Theories - A Case Study. Int. J. Inf. Syst. Soc. Chang. 4(2): 17-41 (2013)
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