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"Insights into consumers: exploring the impact of brand coolness on ..."
Kamelia Shahid et al. (2022)
- Kamelia Shahid, Qing Yang, Abdul Waheed, Farrah Arif:
Insights into consumers: exploring the impact of brand coolness on consumers' brand engagement with intervening role of brand love. Int. J. Inf. Syst. Chang. Manag. 13(2): 131-147 (2022)
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