"Towards a new framework for mapping service brand avoidance: the ..."

Faheem Gul Gilal et al. (2020)

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DOI: 10.1504/IJISCM.2020.115829

access: closed

type: Journal Article

metadata version: 2024-10-06

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Faheem Gul Gilal, Amjad Ali Memon, Rukhsana Gul Gilal, Naeem Gul Gilal, Ahsan Ali Memon:
Towards a new framework for mapping service brand avoidance: the moderating effect of gender and generation cohorts. Int. J. Inf. Syst. Chang. Manag. 12(2): 119-145 (2020)

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