"Digital marketing strategies for luxury fashion brands: A systematic ..."

Fung Yi Tam, Jane Lung (2025)

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DOI: 10.1016/J.JJIMEI.2024.100309

access: open

type: Journal Article

metadata version: 2025-01-25

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Fung Yi Tam, Jane Lung:
Digital marketing strategies for luxury fashion brands: A systematic literature review. Int. J. Inf. Manag. Data Insights 5(1): 100309 (2025)

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