"How has data-driven marketing evolved: Challenges and opportunities with ..."

Albérico Travassos Rosário, Joana Carmo Dias (2023)

> Home

Details and statistics

DOI: 10.1016/J.JJIMEI.2023.100203

access: open

type: Journal Article

metadata version: 2023-12-31

- view
  - electronic edition via DOI (open access)
  authority control:
- export record
  dblp key:
  - journals/ijinfomandi/RosarioD23
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ijinfomandi/RosarioD23
Albérico Travassos Rosário, Joana Carmo Dias:
How has data-driven marketing evolved: Challenges and opportunities with emerging technologies. Int. J. Inf. Manag. Data Insights 3(2): 100203 (2023)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.