"Unpacking the influence of social media marketing activities on brand ..."

Md. Hafez (2022)

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DOI: 10.1016/J.JJIMEI.2022.100140

access: open

type: Journal Article

metadata version: 2023-03-21

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Md. Hafez:
Unpacking the influence of social media marketing activities on brand equity in the banking sector in Bangladesh: A moderated mediation analysis of brand experience and perceived uniqueness. Int. J. Inf. Manag. Data Insights 2(2): 100140 (2022)

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