"How could entertainment content marketing affect intention to use the ..."

Malek Alsoud et al. (2024)

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DOI: 10.1016/J.JJIMEI.2024.100258

access: open

type: Journal Article

metadata version: 2024-07-04

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Malek Alsoud, Ali Trawnih, Husam Yaseen, Tha'er Majali, Anas Ratib Alsoud, Omar Abdel Jaber:
How could entertainment content marketing affect intention to use the metaverse? Empirical findings. Int. J. Inf. Manag. Data Insights 4(2): 100258 (2024)

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