"Unveiling the interplay between blockchain and loyalty program ..."

Lu Wang, Xin (Robert) Luo, Frank Lee (2019)

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DOI: 10.1016/J.IJINFOMGT.2019.08.001

access: closed

type: Journal Article

metadata version: 2022-08-16

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Lu Wang, Xin (Robert) Luo, Frank Lee:
Unveiling the interplay between blockchain and loyalty program participation: A qualitative approach based on Bubichain. Int. J. Inf. Manag. 49: 397-410 (2019)

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