"Eye tracking technology to audit google analytics: Analysing digital ..."

Zofija Tupikovskaja-Omovie, David J. Tyler (2021)

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DOI: 10.1016/J.IJINFOMGT.2020.102294

access: closed

type: Journal Article

metadata version: 2021-07-13

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Zofija Tupikovskaja-Omovie, David J. Tyler:
Eye tracking technology to audit google analytics: Analysing digital consumer shopping journey in fashion m-retail. Int. J. Inf. Manag. 59: 102294 (2021)

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