"Understanding the impact of augmented reality product presentation on ..."

Pratik Tarafdar et al. (2024)

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DOI: 10.1016/J.IJINFOMGT.2023.102744

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type: Journal Article

metadata version: 2024-05-30

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Pratik Tarafdar, Alvin Chung Man Leung, Wei Thoo Yue, Indranil Bose:
Understanding the impact of augmented reality product presentation on diagnosticity, cognitive load, and product sales. Int. J. Inf. Manag. 75: 102744 (2024)

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