"Consumer engagement in social media brand communities: A literature review."

Zélia Raposo Santos et al. (2022)

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DOI: 10.1016/J.IJINFOMGT.2021.102457

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type: Journal Article

metadata version: 2024-08-04

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Zélia Raposo Santos, Christy M. K. Cheung, Pedro Simões Coelho, Paulo Rita:
Consumer engagement in social media brand communities: A literature review. Int. J. Inf. Manag. 63: 102457 (2022)

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