"Pre- and post-launch emotions in new product development: Insights from ..."

Ashish K. Rathore, P. Vigneswara Ilavarasan (2020)

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DOI: 10.1016/J.IJINFOMGT.2019.05.015

access: closed

type: Journal Article

metadata version: 2020-02-21

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Ashish K. Rathore, P. Vigneswara Ilavarasan:
Pre- and post-launch emotions in new product development: Insights from twitter analytics of three products. Int. J. Inf. Manag. 50: 111-127 (2020)

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