"Harnessing user innovation for social media marketing: Case study of a ..."

Darius Pacauskas et al. (2018)

> Home

Details and statistics

DOI: 10.1016/J.IJINFOMGT.2018.08.012

access: closed

type: Journal Article

metadata version: 2022-04-09

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/ijinfoman/PacauskasRWM18
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ijinfoman/PacauskasRWM18
Darius Pacauskas, Risto Rajala, Mika Westerlund, Matti Mäntymäki:
Harnessing user innovation for social media marketing: Case study of a crowdsourced hamburger. Int. J. Inf. Manag. 43: 319-327 (2018)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.