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"Business analytics use in CRM: A nomological net from IT competence to CRM ..."
Dalwoo Nam, Junyeong Lee, Heeseok Lee (2019)
- Dalwoo Nam, Junyeong Lee, Heeseok Lee:
Business analytics use in CRM: A nomological net from IT competence to CRM performance. Int. J. Inf. Manag. 45: 233-245 (2019)
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