"From digital touchpoints to digital journeys: How shopping mindsets ..."

Aisha Muthaffar, Sonia Vilches-Montero, Renzo Bravo-Olavarria (2024)

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DOI: 10.1016/J.IJINFOMGT.2024.102778

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type: Journal Article

metadata version: 2024-07-01

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Aisha Muthaffar, Sonia Vilches-Montero, Renzo Bravo-Olavarria:
From digital touchpoints to digital journeys: How shopping mindsets influence appraisal of omnichannel journeys. Int. J. Inf. Manag. 77: 102778 (2024)

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