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"I'm a believer! Believability of social media marketing."
Rory Mulcahy et al. (2024)
- Rory Mulcahy, Aimee Riedel, Amanda Beatson, Byron W. Keating, Shane Mathews:
I'm a believer! Believability of social media marketing. Int. J. Inf. Manag. 75: 102730 (2024)
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