"The gamification of in-game advertising: Examining the role of ..."

Sita Mishra, Gunjan Malhotra (2021)

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DOI: 10.1016/J.IJINFOMGT.2020.102245

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type: Journal Article

metadata version: 2022-03-16

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Sita Mishra, Gunjan Malhotra:
The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness. Int. J. Inf. Manag. 61: 102245 (2021)

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