"Developing customer product loyalty through mobile advertising: Affective ..."

Chih-Cheng Lu, Ing-Long Wu, Wei-Hung Hsiao (2019)

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DOI: 10.1016/J.IJINFOMGT.2018.12.020

access: closed

type: Journal Article

metadata version: 2020-02-21

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Chih-Cheng Lu, Ing-Long Wu, Wei-Hung Hsiao:
Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives. Int. J. Inf. Manag. 47: 101-111 (2019)

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