"Relationships among community interaction characteristics, perceived ..."

Ying-Feng Kuo, Lien-Hui Feng (2013)

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DOI: 10.1016/J.IJINFOMGT.2013.08.005

access: closed

type: Journal Article

metadata version: 2020-02-21

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Ying-Feng Kuo, Lien-Hui Feng:
Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities. Int. J. Inf. Manag. 33(6): 948-962 (2013)

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