"AI-powered marketing: What, where, and how?"

V. Kumar, Abdul R. Ashraf, Waqar Nadeem (2024)

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DOI: 10.1016/J.IJINFOMGT.2024.102783

access: open

type: Journal Article

metadata version: 2024-12-09

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V. Kumar, Abdul R. Ashraf, Waqar Nadeem:
AI-powered marketing: What, where, and how? Int. J. Inf. Manag. 77: 102783 (2024)

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