"Examining branding co-creation in brand communities on social media: ..."

Shampy Kamboj et al. (2018)

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DOI: 10.1016/J.IJINFOMGT.2017.12.001

access: closed

type: Journal Article

metadata version: 2021-09-30

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Shampy Kamboj, Bijoylaxmi Sarmah, Shivam Gupta, Yogesh Dwivedi:
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response. Int. J. Inf. Manag. 39: 169-185 (2018)

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