"Understanding followers' stickiness to digital influencers: The effect of ..."

Lixia Hu et al. (2020)

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DOI: 10.1016/J.IJINFOMGT.2020.102169

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type: Journal Article

metadata version: 2020-08-18

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Lixia Hu, Qingfei Min, Shengnan Han, Zhiyong Liu:
Understanding followers' stickiness to digital influencers: The effect of psychological responses. Int. J. Inf. Manag. 54: 102169 (2020)

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