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"The mediating role of consumer trust in an online merchant in predicting ..."
Ilyoo B. Hong, Hoon S. Cha (2013)
- Ilyoo B. Hong, Hoon S. Cha:
The mediating role of consumer trust in an online merchant in predicting purchase intention. Int. J. Inf. Manag. 33(6): 927-939 (2013)
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