"Game on! How gamified loyalty programs boost customer engagement value."

Linda D. Hollebeek, Kallol Das, Yupal Shukla (2021)

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DOI: 10.1016/J.IJINFOMGT.2021.102308

access: closed

type: Journal Article

metadata version: 2021-10-14

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Linda D. Hollebeek, Kallol Das, Yupal Shukla:
Game on! How gamified loyalty programs boost customer engagement value. Int. J. Inf. Manag. 61: 102308 (2021)

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