"Service quality explains why people use freemium services but not if they ..."

Juho Hamari, Nicolai Hanner, Jonna Koivisto (2017)

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DOI: 10.1016/J.IJINFOMGT.2016.09.004

access: closed

type: Journal Article

metadata version: 2020-02-21

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Juho Hamari, Nicolai Hanner, Jonna Koivisto:
Service quality explains why people use freemium services but not if they go premium: An empirical study in free-to-play games. Int. J. Inf. Manag. 37(1): 1449-1459 (2017)

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