"Relationship quality, community promotion and brand loyalty in virtual ..."

Luis Vicente Casaló, Carlos Flavián, Miguel Guinaliu (2010)

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DOI: 10.1016/J.IJINFOMGT.2010.01.004

access: closed

type: Journal Article

metadata version: 2023-08-28

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Luis Vicente Casaló, Carlos Flavián, Miguel Guinaliu:
Relationship quality, community promotion and brand loyalty in virtual communities: Evidence from free software communities. Int. J. Inf. Manag. 30(4): 357-367 (2010)

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