"Engaging Gen Y Customers in Online Brand Communities: A Cross-National ..."

Jamie Carlson et al. (2021)

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DOI: 10.1016/J.IJINFOMGT.2020.102252

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type: Journal Article

metadata version: 2022-10-02

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Jamie Carlson, Syed Mahmudur Rahman, Mohammad M. Rahman, Jessica Wyllie, Ranjit Voola:
Engaging Gen Y Customers in Online Brand Communities: A Cross-National Assessment. Int. J. Inf. Manag. 56: 102252 (2021)

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