"Predictive Modelling of Mobile Marketing Usage among Generation Y: A ..."

Mohammad Ismail et al. (2016)

> Home

Details and statistics

DOI: 10.3991/IJIM.V10I2.5545

access: closed

type: Journal Article

metadata version: 2022-10-02

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/ijim/IsmailRYZHL16
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ijim/IsmailRYZHL16
Mohammad Ismail, Razli Che Razak, Mohd Rafi Yaakob, Mohd Nazri Zakaria, Nadia Hanum, Azyanee Luqman:
Predictive Modelling of Mobile Marketing Usage among Generation Y: A Preliminary Survey. Int. J. Interact. Mob. Technol. 10(2): 49-57 (2016)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.