"How young consumers are influenced by the valence of positive and negative ..."

Theodore Tarnanidis et al. (2024)

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DOI: 10.1504/IJIDS.2024.139825

access: closed

type: Journal Article

metadata version: 2024-10-06

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Theodore Tarnanidis, Jason Papathanasiou, Kofi Osei-Frimpong, Nana Owusu-Frimpong:
How young consumers are influenced by the valence of positive and negative frames: a cross-cultural perspective. Int. J. Inf. Decis. Sci. 16(2): 109-133 (2024)

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