"Playfulness in Online Marketing: Challenges and Opportunities."

Taina Vuorela, Sari Alatalo, Eeva-Liisa Oikarinen (2019)

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DOI: 10.4018/IJIDE.2019070103

access: closed

type: Journal Article

metadata version: 2020-08-07

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Taina Vuorela, Sari Alatalo, Eeva-Liisa Oikarinen:
Playfulness in Online Marketing: Challenges and Opportunities. Int. J. Innov. Digit. Econ. 10(3): 24-36 (2019)

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