"Influence of Promotional Formats on Online Consumer Purchase Intention."

Yi-Fen Chen, Ching-Hsiu Chen, Jing-Sian Lai (2022)

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DOI: 10.4018/IJIDE.292495

access: closed

type: Journal Article

metadata version: 2022-05-03

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Yi-Fen Chen, Ching-Hsiu Chen, Jing-Sian Lai:
Influence of Promotional Formats on Online Consumer Purchase Intention. Int. J. Innov. Digit. Econ. 13(1): 1-21 (2022)

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