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"The Business Value of Consumer Participation through Social Media."

Miia Kosonen, Hanna-Kaisa Ellonen (2012)

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DOI: 10.4018/IJICST.2012010101

access: closed

type: Journal Article

metadata version: 2020-05-12

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Miia Kosonen, Hanna-Kaisa Ellonen:
The Business Value of Consumer Participation through Social Media. Int. J. Interact. Commun. Syst. Technol. 2(1): 1-17 (2012)

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