"An Empirical Analysis of Factors Affecting OTT Service Users' ..."

Jae Hyun Yoon, Hanku Kim (2024)

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DOI: 10.1080/10447318.2023.2185732

access: closed

type: Journal Article

metadata version: 2024-07-19

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Jae Hyun Yoon, Hanku Kim:
An Empirical Analysis of Factors Affecting OTT Service Users' Switching Intention: Focusing on Netflix and the Perspective of the Push-Pull-Mooring Framework. Int. J. Hum. Comput. Interact. 40(12): 3253-3262 (2024)

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