"Understanding the Relationship between IT Affordance and Consumers' ..."

Jie Xiong, Yawei Wang, Zheng Li (2024)

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DOI: 10.1080/10447318.2023.2250607

access: closed

type: Journal Article

metadata version: 2024-11-22

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Jie Xiong, Yawei Wang, Zheng Li:
Understanding the Relationship between IT Affordance and Consumers' Purchase Intention in E-Commerce Live Streaming: The Moderating Effect of Gender. Int. J. Hum. Comput. Interact. 40(20): 6303-6313 (2024)

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